Privacy Policy – lapizblue.com

Last updated: August 2025

At Lapiz Blue General Trading LLC ("Lapiz Blue", "we", "us", "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and what choices you have when you use our website or services.

This Policy applies to:

Our Website at www.lapizblue.com and related sub-pages
Forms, quotes, and inquiries submitted through the Website
Communications with us via email, phone, WhatsApp, or social media related to the Website

1. Who we are

Lapiz Blue General Trading LLC
14 4 Street, Al Quoz Industrial 4
Dubai, United Arab Emirates

Branches in Dubai, Abu Dhabi, and Sharjah.

Contact email: info@lapizblue.com

We supply building materials and construction chemicals such as tile adhesives, grouts, waterproofing systems, flooring products, trims, and related products to contractors, resellers, and project owners.

2. Data we collect

We may collect and process the following categories of data:

a) Contact details

Name
Company name and role
Email address
Phone number or WhatsApp number
Project details, delivery address, or site location where provided

b) Usage and technical data

Pages you visit and actions you take on the Website
Time spent on pages, clicks, scrolls, and navigation paths
Device information such as browser type, operating system, and screen size
IP address and approximate location (city or country level)
Referring websites or campaigns that led you to lapizblue.com

c) Service and communication data

Messages, files, or documents you send through forms, email, or WhatsApp
Details relating to quotation requests, enquiries, or customer support
Notes we add internally to handle your request or project

d) Cookies and similar technologies

We use cookies, pixels, and similar technologies to:

Remember your preferences and improve navigation
Measure Website performance and traffic
Support advertising and remarketing campaigns where used
Understand which pages, brands, and products are most interesting to visitors

You can control cookies through your browser settings. Some features may not function correctly if certain cookies are disabled.

We do not collect sensitive personal data such as health information, payment card details via this Website, or data revealing your religion or political opinions.

3. How we use your data

We use your data for the following purposes:

To respond to enquiries, quote requests, and technical questions
To prepare offers, submit proposals, and coordinate deliveries or collections
To provide after-sales support and handle complaints or warranty questions
To improve our Website design, content, and user experience
To send you product information, updates, or offers where you have requested these or where permitted by law
To manage our customer and supplier relationships in our CRM and accounting tools
To protect the security of our Website and systems, and to prevent misuse or fraud
To comply with legal obligations such as tax, accounting, and regulatory requirements

We do not sell your personal data.

4. Legal bases for processing

Depending on your location and the activity, we rely on one or more of the following legal bases:

Your consent – for example, when you opt in to receive marketing emails or accept non-essential cookies.
Performance of a contract or steps before entering a contract – for example, when you request a quotation, place an order, or ask us to prepare a technical proposal.
Legitimate interests – such as improving our services, securing our Website, or promoting our products to existing customers, provided your rights are not overridden.
Legal obligations – where we must keep certain records for tax, accounting, or regulatory reasons.

5. Advertising, analytics, cookies and Google services

We may use analytics and advertising tools to understand visitor behaviour and to show relevant ads for Lapiz Blue products and services. These tools may include:

Google Analytics or similar analytics platforms
Google Ads and Google AdSense (or other advertising networks)
Meta (Facebook / Instagram) ads or pixels
LinkedIn or other B2B marketing platforms

These services use cookies and similar identifiers to:

Measure visits, page views, and conversions
Understand which campaigns or keywords bring visitors to our Website
Show ads based on your visits to our Website and other websites that use the same advertising networks

In particular, third-party vendors, including Google, may use cookies to show ads based on your previous visits to lapizblue.com or other websites. Their advertising cookies allow them and their partners to display ads tailored to your interests across the internet.

Your choices about personalised ads

You can manage your preferences for Google advertising, including opting out of personalised ads, by visiting Google's Ads Settings page.
You can also manage many third-party advertising cookies through industry tools such as youronlinechoices.eu or aboutads.info (where available in your region).
You can block or delete cookies through your browser settings. Doing so may affect how some Website features work but will not stop you from using the Website entirely.

Where required by law, we will ask for your consent before placing non-essential cookies, including certain analytics and advertising cookies.

6. Data sharing and third parties

We may share your data with trusted third parties that help us operate our business, strictly on a need-to-know basis:

Logistics and delivery partners – to deliver materials to your site or warehouse.
IT and hosting providers – to host the Website, databases, and email.
CRM, marketing, and communication tools – to manage customer records, send emails, or handle WhatsApp and chat communications.
Analytics and advertising providers – as described above, to measure usage and run campaigns.
Professional advisers – such as auditors, lawyers, or consultants where needed.
Authorities and regulators – where we are legally required to share information.

These partners are required to handle your data securely and use it only for the agreed purposes.

We do not permit third parties to sell your data.

7. International data transfers

Some of our service providers may be located outside the country where you are based. This can mean your data is transferred to or stored in other countries.

Where we transfer personal data internationally, we take reasonable steps to ensure that:

The receiving country offers an adequate level of data protection, or
Appropriate safeguards are in place, such as contractual clauses or equivalent mechanisms.

8. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this Policy, including:

For active customers and suppliers, while we maintain a business relationship and for a reasonable time afterwards for legal and operational reasons.
For enquiries and quote requests, for a period that allows us to follow up and track history, usually a few years.
For accounting and tax records, as required by applicable UAE law.

When data is no longer needed, we will delete it or anonymise it.

9. Your rights

Depending on your location and applicable law, you may have the right to:

Request access to the personal data we hold about you.
Ask us to correct inaccurate or incomplete information.
Request deletion of your data, where there is no legitimate reason for us to keep it.
Object to or restrict certain types of processing, including direct marketing.
Withdraw consent where processing is based on consent, such as marketing communications or certain cookies.
Request a copy of your data in a commonly used, machine-readable format where technically feasible.

To exercise any of these rights, please contact us at info@lapizblue.com. We may ask you to verify your identity before fulfilling your request.

If you believe your rights have been violated, you may also have the right to lodge a complaint with your local data protection authority, where applicable.

10. Marketing communications

If you subscribe to our newsletter or marketing list, we may send you emails or messages about:

New products or systems
Technical updates and training opportunities
Promotions, events, and company news

You can unsubscribe at any time by using the link included in our emails or by contacting us at info@lapizblue.com. We will then stop sending marketing communications, although we may still contact you about active orders or important service messages.

11. Children's privacy

Our Website and services are not directed to children under the age of 13, and we do not knowingly collect personal data from children under 13.

If you are a parent or guardian and believe that your child has provided us with personal data, please contact us. If we become aware that we have collected such data, we will delete it as soon as reasonably possible.

12. Security

We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These measures include:

Access controls for staff and systems
Secure hosting and encryption where appropriate
Regular monitoring and maintenance of our systems

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we do our best to protect your data.

13. Links to other websites

Our Website may contain links to other websites, including brand owners, partners, or distributors. We are not responsible for the privacy practices or content of those external sites.

We recommend that you read the privacy policy of each website you visit.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes in our services or internal processes
Updates to laws and regulations
Improvements in how we explain our practices

When we make changes, we will:

Post the updated Policy on this page, and
Update the "Last updated" date at the top.

Your continued use of the Website after a new version is posted will be taken as acceptance of the updated Policy.

15. Contact us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:

Email: info@lapizblue.com

Phone: +971 4 885 5257

Or via the contact form on our Contact Us page.